Fail-Fast, Learn-Fast, Win-Fast: AI Strategy Principles From Miklos Roth

The starting gun has fired.

In the corporate world, we act as if we are still warming up. We form committees. We commission six-month "Digital Transformation" roadmaps. We sit in boardrooms debating the theoretical risks of Large Language Models (LLMs) while the market is being rewritten in real-time by agile competitors.

We are running a marathon pace in a sprint economy.

Artificial Intelligence has fundamentally broken the traditional consulting model. The old way—"Pay us for three months of discovery, and we will give you a binder of recommendations"—is dead. In an ecosystem where AI models update weekly and search algorithms shift daily, a three-month strategy is an autopsy, not a roadmap.

To survive the AI revolution, companies must adopt a new operating rhythm. They must internalize the athlete’s discipline of High Velocity Performance.

I am Miklos Roth. I am not your typical consultant. I do not sell billable hours; I sell speed. My practice is built on the convergence of three distinct superpowers: the pressure-tested mindset of an NCAA Champion, the limitless capacity of a photographic memory, and twenty years of AI-first strategic architecture.

I created the 20-Minute High Velocity AI Consultation to prove a point: You do not need months to find the truth. You need precision. You need to Fail-Fast, Learn-Fast, and Win-Fast.

Here is the methodology behind the speed.

I. The Genesis of High Velocity: Indianapolis, 1996

To understand why I reject the slow pace of corporate advisory, you must go back to 1996. The location is Indianapolis. The event is the NCAA Track & Field Championships.

I was running the Distance Medley Relay.

In middle-distance running, time is not an abstraction. It is a physical weight. The difference between a champion and a participant is often less than a second. In that environment, you learn that Preparation is long, but Execution is instant.

You train for months. You run thousands of miles. You carefully calibrate your nutrition and sleep. But when the race starts, you cannot pause to think. You are under immense physiological stress—oxygen debt, lactic acid build-up, the deafening noise of the crowd. Yet, your mind must be crystal clear. You must make split-second tactical decisions: Do I surge now? do I draft? Do I kick?

This is the OODA Loop (Observe, Orient, Decide, Act) accelerated to its biological limit.

When I entered the business world, I was shocked by the lethargy. I saw brilliant executives paralyzed by data. I saw "strategy" used as an excuse for procrastination.

I realized that the corporate world needed the "Athlete’s Mindset."

• Fail-Fast: If a tactic isn't working on the second lap, abandon it immediately.

• Learn-Fast: Adjust your stride instantly based on the feedback from the track.

• Win-Fast: Cross the line before the window of opportunity closes.

Today, I apply this exact physics to Enterprise AI.

II. The Cognitive Engine: The Human Context Window

Speed is dangerous without control. A sprinter running blindly is just a disaster waiting to happen. To execute "High Velocity" consulting, one needs a mechanism to process information as fast as the AI does.

This is where my biological advantage comes into play: A Photographic Memory.

In the world of Generative AI, engineers talk about the "Context Window." This refers to the amount of information (tokens) an AI model can hold in its "working memory" at one time. If the window is too small, the AI forgets the beginning of the document by the time it reaches the end.

I operate as a massive, living Context Window.

The Problem with Traditional Discovery

In a standard consulting engagement, the "Discovery Phase" is a bottleneck.

1. Consultants interview you.

2. They take notes (imperfectly).

3. They record the session.

4. They transcribe it.

5. They summarize it.

6. They present it back to you weeks later to confirm they understood.

This is a "Lossy" process. Nuance is lost at every step.

The Roth Advantage: Lossless Recall

My photographic memory allows me to bypass this entire cycle. I can ingest your company's organizational chart, your technical stack documentation, your historical financial reports, and your competitor’s SEO (keresőoptimalizálás) data—and retain it with structural integrity.

I don't just "remember" facts; I visualize the architecture of your business. When a CEO tells me, "We have a churn problem," I don't need to ask why. I instantly correlate that statement with the customer sentiment report I read in the pre-brief and the API latency issue noted in the tech stack audit.

I see the connection instantly. This allows us to skip the "Discovery" and jump straight to the "Diagnosis."

III. The 20-Minute High Velocity Consultation

How do these principles—Athletic Speed and Photographic Memory—manifest in a service? They create the 20-Minute High Velocity AI Consultation.

This is the antithesis of the "workshop." It is a diagnostic sprint. It is designed for the executive who knows that time is the most expensive asset in the P&L.

Here is the anatomy of the session:

Phase 1: The Pre-Flight (The Load)

The work begins 48 hours before the call. I send a "Strategic Vitals" questionnaire.

• The Burning Platform: What is the one fire you can't put out?

• The Graveyard: What AI pilots have you already failed at?

• The Stack: What tools are you paying for?

I spend hours internalizing this data. I load my "Context Window." By the time we speak, I have already run mental simulations of the solution.

Phase 2: The Sprint (The Live Session)

The 20-minute call is a "Flow State" event. I utilize a custom Real-Time AI Stack. As you speak, I am piloting agents that:

• Fact-Check: Verify your market assumptions against live web data.

• Synthesize: Cross-reference your verbal input with my memorized data.

• Simulate: Project the ROI of potential solutions.

It is a "Jam Session" between a human expert and machine intelligence.

Phase 3: The Podium (The Deliverable)

At minute 20, the race ends. You receive:

1. 2–3 High-ROI Use Cases: Specific, "shovel-ready" projects.

2. The Prioritization: What to Kill, Keep, or Double.

3. The 90-Day Action List: A tactical roadmap.

The Money-Back Guarantee

I offer a full money-back guarantee on this session. If you do not experience an "Aha-moment"—a breakthrough insight or a concrete solution—I return the fee.

Why? Because I believe in the Fail-Fast principle. If I cannot solve your problem in 20 minutes with my specific set of superpowers, I am not the right partner for you. I refuse to bill you for my failure. This accountability is non-existent in traditional consulting.

IV. Principle 1: Fail-Fast (The Art of the Kill)

Most companies are bad at AI because they are bad at quitting. They launch a "GenAI Pilot." It shows mediocre results. But because they have invested budget and ego, they keep it alive on life support for months.

This creates "Zombie Projects"—undead initiatives that eat resources but deliver no brains.

In my consultations, I act as the Executioner. Because of my photographic memory, I can instantly spot the pattern of a Zombie Project.

• Client: "We are building a custom LLM trained on our slack messages."

• Roth: "Stop. You don't have the data hygiene for that. You are burning cash on compute for a model that will hallucinate. Fail this project now."

The Strategic Pivot: Instead of building a model, I direct them to rent intelligence via APIs and focus on the Application Layer. By killing the bad project in Minute 5 of the call, I save the client six months of development time. That is the essence of Fail-Fast.

V. Principle 2: Learn-Fast (The Feedback Loop)

In 1996, if I ran a bad lap, my coach didn't send me an email three weeks later. He yelled my split time from the sidelines immediately. I adjusted my pace in real-time.

Business needs this same feedback loop. The 20-Minute Consultation is designed to demonstrate how fast you can learn when you remove friction.

The "Screen Share" Classroom

During the call, I often share my screen. I let the executive watch me interact with the AI stack.

• They see me prompt.

• They see the AI fail.

• They see me correct the AI using context I memorized from their business.

• They see the final perfect output.

This is Osmotic Learning. The executive learns that AI is not magic; it is a tool that requires "System-Level Thinking." They learn that the quality of the answer depends on the quality of the context.

By witnessing a "High Velocity" iteration cycle, they realize their own internal teams are moving too slow. They leave the call not just with a solution, but with a new standard for speed.

VI. Principle 3: Win-Fast (ROI or Die)

The final principle is the most important. Speed and Learning are useless if they don't result in Winning. And in business, Winning = ROI (Return on Investment).

I am not interested in "cool" AI. I am interested in "profitable" AI. My background is in Strategy and Marketing. I look at AI through the lens of the P&L statement.

Here are three examples of how "Win-Fast" looks in practice, contrasted with the slow traditional approach.

Case Study A: The SEO Revolution

The Slow Way: A company notices traffic dropping. They hire an agency. The agency spends 3 months doing a "Content Audit." They recommend writing 50 more blog posts. The Roth Way (Win-Fast):

• Diagnosis (Minute 3): I recall the client’s reliance on informational keywords. I check the live SERP (Search Engine Results Page). I see Google’s AI Overviews answering the questions directly.

• The Insight: "You are feeding the AI that is killing you. Stop writing blogs."

• The Solution: Pivot immediately to Programmatic SEO (keresőoptimalizálás) and interactive tools (Calculators, templates) that AI cannot easily replicate.

• The Win: Traffic stabilizes in weeks, not months.

Case Study B: The Data Warehouse Trap

The Slow Way: A CEO wants better visibility. IT says, "We need to centralize our data. It will take 18 months and cost $2M to build a Snowflake warehouse." The Roth Way (Win-Fast):

• Diagnosis (Minute 12): I visualize the API documentation of the legacy systems.

• The Insight: "You don't need to store the data together; you just need to read it together."

• The Solution: Deploy a low-code AI Middleware Agent. It connects to the 3 distinct APIs. The CEO can ask a question in Slack, and the Agent fetches the data live from all three sources and synthesizes the answer.

• The Win: Cost: $500/month. Time: 2 weeks.

Case Study C: The Hiring Bottleneck

The Slow Way: HR is drowning in resumes. They ask for more headcount. The Roth Way (Win-Fast):

• Diagnosis (Minute 8): The bottleneck isn't volume; it's filtering.

• The Solution: Implement a Semantic Analysis Agent. Instead of keyword matching (which misses talent), the AI reads the resumes for "evidence of capability" based on criteria I memorized from the company's "High Performer" profile.

• The Win: Hiring velocity doubles. Quality improves. Zero headcount added.

VII. The "Centaur" Model: Best of Both Worlds

The narrative that ties all of this together is the concept of the Centaur.

In chess, a "Centaur" is a human player paired with an AI. History has proven that: Human + AI > AI Human + AI > Human

But the most important equation is: Smart Human + Fast AI + Good Process >>> Everything Else

My consulting practice is a demonstration of the Centaur model.

• The AI brings the breadth of the internet and raw computation.

• The Human (Roth) brings the "Superpower" (Photographic Memory) and the "Discipline" (Athletic Focus).

I position myself as the "Super AI Consultant"—not because I am smarter than the machine, but because I know how to run alongside it.

"Best of both worlds: AI + human superpower."

This is the future of work. We are not being replaced by AI. We are being challenged to become Centaurs. We are being challenged to upgrade our own internal processors—our discipline, our memory, our strategy—to match the speed of the tools we wield.

VIII. Conclusion: The Gun Has Gone Off

The world is dividing into two groups.

Group A is waiting. They are waiting for the "dust to settle." They are waiting for the "regulations to be clear." They are waiting for the "perfect use case." They are running a marathon in a sprint race.

Group B is sprinting. They are failing fast. They are learning fast. They are winning fast. They are using 20-minute bursts of high-intensity intelligence to make decisions that used to take quarters.

Miklos Roth helps you join Group B.

I have spent my life on the track and in the boardroom, optimizing for the split second. I know that the difference between winning and losing is often just the willingness to start faster.

You have a choice. You can commission another report. Or you can book 20 minutes, load the data into a photographic memory, fire up the AI stack, and see what "High Velocity" actually feels like.

The gun has gone off. Run.

Strategic Application of This Manifesto

This article is designed to be the "source code" for your marketing. You can fragment it into dozens of pieces of content:

1. The "Kill List" Series (LinkedIn):

• Create a recurring post series called "Projects I Killed in 20 Minutes."

• Anonymously describe a "Zombie Project" (like the custom LLM example) and explain why you killed it. This establishes authority and saves clients money before they even hire you.

2. The "Context Window" Explainer (Video):

• Record a video explaining the concept of the "Human Context Window." Use a visual prop (like a small cup vs. a bucket) to show the difference between a normal consultant's memory and your photographic recall.

3. The "SEO (keresőoptimalizálás)" Landing Page:

• Build a landing page specifically for the "SEO (keresőoptimalizálás) Revolution" case study.

• Headline: Is AI Killing Your Organic Traffic? Fix it in 20 Minutes.

• Use the "Answer Engine Optimization" terminology.

4. The Podcast Hook:

• When pitching podcasts, offer to do a "Live 20-Minute Consult" on the host's business during the show.

• "I will research your podcast for 48 hours, memorize your stats, and give you a growth strategy live on air. If I don't give you an Aha-moment, I'll donate $500 to your charity." (High stakes, high drama, high conversion).

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